Shamit Khemka is a repeat entrepreneur who pioneered IT outsourcing services in India. He founded the IT services and software development company SynapseIndia in 2000. And after that, he never looked back. After venturing into the then new Indian IT industry, he left no stone unturned to make SynapseIndia a leader in IT services. Fuelled by his meticulous efforts and strategic management, the company was able to make footprints in leading markets around the world.
According to him, in an increasingly crowded global market, a mere competitive advantage is not sufficient for commercial sustainability. Mr. Khemka believes that in the modern-day business setting, only efficient management is not enough. To sustain and grow in a competitive market, he says, businesses should rely on technologies, too. He emphasizes the crucial role of artificial intelligence, and machine learning, and robotics in business. Mr. Khemka believes that the availability of software technologies like big data analytics has made the management process easier. He suggests that business should use these tools to know their customers in a more personalized way.
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January 2019
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